How Enrollment Optimization Services Help Colleges Boost Enrollment & Retention
Increasing college enrollment and improving student retention are challenges many institutions face—especially when reaching students who have stopped out or become disengaged. In this video, Dr. Donald Dement, President of Higher Education at Graduation Alliance, explains how our Enrollment Optimization Services help colleges and universities expand their reach, strengthen retention strategies, and ultimately increase tuition revenue. Our higher education support model is designed to augment existing enrollment teams without overextending staff or budgets, making it both scalable and sustainable.
Graduation Alliance specializes in connecting with hard-to-reach and stopped-out students, using a multi-channel, proactive outreach strategy that includes personalized communication across phone, text, email, and more. Historically, this approach enables us to reach approximately 38% of students that colleges often struggle to re-engage. Our team provides guidance and encourages students to take their next steps in the enrollment process, while also uncovering the barriers that may be preventing them from enrolling.
These insights are reported directly back to the college, allowing enrollment teams to focus their energy where it matters most—on students who need the highest level of support. In addition, we help institutions understand why some students choose not to return, providing valuable intel that strengthens future enrollment planning.
The result is a powerful combination of increased visibility, stronger re-engagement, higher enrollment numbers, and improved retention outcomes.
